Norm 1901 - “Cloudbreak 2012"

Photo: Jake White Surfing Australia

Norm Innis is currently 60 years old, and has been involved in numerous aspects of the Surfing Industry for over 35 years. He is a qualified CPA, and holds a Bachelor’s Degree in Commerce from Deakin University in Victoria, Australia.


Beginning his career with Quiksilver in Torquay, Victoria in 1982, Norm Innis was appointed General Manager in early 1987 (aged 29 years). At the conclusion of 1987, he assumed the role of Managing Director for Australia and New Zealand. In October 1994 Norm Innis assumed the role of Managing Director, Quiksilver Asia/Pacific, and relocated to Asia, based first in Indonesia for 2 ½ years, then Hong Kong for just over 2 years, and finally Thailand. He returned to Australia at the end of 1999, and in 2000, was appointed General Manager of Quiksilver International, based in Sydney, Los Angeles and Biarritz; the position he held until his retirement from the company at the beginning of 2004. Since 2005, Norm has been involved with, and consults to, Surfer Girl (a young women’s brand founded in Indonesia).

A Life Long Passion for Surfing

Mentawai nov 10 – hoto: Joel Trebisacci

Photo: Joel Trebisacci

Norm Innis has also been active in the administration of the sport of surfing – first becoming involved in 1991, when Surfing Australia became responsible for professional surfing within Australia. In 1999, Norm Innis acted as a consultant to ASP International (Association of Surfing Professionals) as they relocated from Los Angeles to Australia. He acted as interim Chairman for the whole of year 2000, before Quiksilver duties overseas prevented his on-going involvement.


After retirement, Norm Innis became a director of Surfing Australia (and ASP Australasia). In addition he assumed the role of President of the Noosa Malibu Club for the 2006/07 year, and was the Director of the Noosa Festival of Surfing in 2007.


From November 2007 until September 2015 Norm Innis was the Chairman of Surfing Australia. He formally retired from the board in November 2015.


Fish locker 177 - Mentawais 2010 - Photo: Joel Trebisacci

Photo: Joel Trebisacci

Obviously surfing as a lifestyle, recreation and as a sport, is very important to Norm. Partly through his involvement with Quiksilver, and partly through his own travels, Norm has been fortunate to surf regularly in Indonesia, Hawaii, Tahiti, Fiji, Philippines and the Maldives. He has also surfed in England, France, Spain, California, South Africa, Mauritius, China, Sri Lanka, Vietnam and Taiwan.




As a result of the wonderful opportunities afforded to him over his career, Norm Innis established his own Charitable Foundation in 2003. This charity contributes to a number of different worthy projects, but has adopted a specific brief to support disadvantaged children and youth in conjunction with the sport of surfing. The NJ Innis Charitable Foundation has been the major sponsor for the Surf for Life initiative run under the auspices of Surfing Australia for a number of years and continues to actively promote this programme.


16/09/2013 Norm is envisted OAM by the Queensland Governor Her Excellency Ms Penelope Wensley


In 2013 Norman J Innis was presented with the Order of Australia Medal for services to the sport of surfing, recognising his volunteer work in the sport in the local community, as a volunteer Director and Chairman of Surfing Australia, and for the initiatives of the NJ Innis Foundation in the area of disadvantaged children and surfing.


Norm currently resides on the Sunshine Coast in Queensland, Australia and is married to Veronica Balatti. They have two children (twins, Sebastian and Sophia). Norm also has a daughter, Lauren, from his first marriage.

As a result of the wonderful opportunities afforded to him over his career, Norm Innis established his own Charitable Foundation in 2003.